Seminar content

In the Startup Experience seminar, you will develop entrepreneurial skills that will enable you to set up a new company. You have three main objectives in an entrepreneurial project:

1. Identify and develop an opportunity. Who is your target customer and what problem or task does he or she have? How attractive and how big is this market?
2. How will you create value for them? How can you leverage specific resources, including technology, to develop a solution?
3. How can you design and set up a viable organization? What business model do you propose to create, deliver and capture value?

Our main focus is on digital health technologies that will give you the opportunity to dive into the field of healthcare entrepreneurship. After gaining a deep understanding of healthcare needs, you will apply creativity techniques to discover potential business ideas that deliver value to patients and physicians. In addition, you will learn how to develop viable business models, deal with healthcare regulation and present your idea to a jury.

Learning Objectives

Upon completion of this course, participants will be able to

• Work effectively in a cohesive team
• Understand the role of digital entrepreneurship in healthcare
• Apply creativity techniques for idea generation
• Apply benefit analysis approaches to select promising solutions
• Develop a value proposition based on techniques such as the Value Proposition Canvas or the Jobs-to-Be-Done method
• Apply advanced business modeling methods to develop a solid business concept
• Develop and deliver a concise presentation ("pitch") to communicate your project
• Acquire basic knowledge of healthcare regulation and reimbursement modalities

Further information:

Alternative examination performance. The grade is made up of the presentation and the written paper. A "project diary" about the course of the seminar may be part of the examination (depends on the tutor and will be announced at the beginning of the course).

For successful completion of the course, we expect you to submit a business plan with the following characteristics:

• Length: 9000 words,
• Solid and clear structure,
• Correct expression and spelling
• Complete and correct references, citations, etc.
• Visual elements are chosen appropriately
• Documentation and traceability of data collection, analysis and evaluation,
• The content is developed in accordance with the course requirements.

We also expect you to deliver a team pitch.

• Duration: will be communicated (typically 5-10 minutes)
• Content: introduction/purpose; problem; solution; business model; prototype; competition; management team; current status and next steps,
• Layout and form: appropriate choice,
• Appearance: appropriate amount of visual elements,
• Data: well researched and visually organized
• Storyline: is well-founded; clear and convincing

Tuesday, 23.04.24
Tuesday, 30.04.24
Tuesday, 07.05.24
Tuesday, 28.05.24
Tuesday, 04.06.24
Tuesday, 18.06.24

Registration is via the Wiwi-Portal.

In the seminar you will work on a project in teams of max. 5 persons. Team applications are welcome but not a prerequisite for participation. The seminars will be held in English.