Content

Design thinking is a user-centered innovation management method. The iterative process first analyzes the problem space and builds up a sound understanding of future users. Ideas for solutions are then generated, prototypes are created and tested by the user group. The result is a proven and validated product.

Learning objectives

During the seminar, students learn basic procedures for realizing user-centered innovations. These are concrete methods that start with the potential user of certain products and services. The method is problem-oriented and emphasizes the specific customer situation. After attending the seminar, students will have a clear understanding of the need to research the needs of end users and will be able to independently apply the methods of Design Thinking to market-driven innovations.

Crediting:

Attention: Crediting in the seminar module: The seminar cannot be credited in the seminar module! It can only be credited via the EXPERT MODULE ENTREPRENEURSHIP.

Registration is via the Wiwi-Portal.