Business Planning for Founders

Course content

Course Content:

Embark on a transformative journey into the dynamic world of startup finance with our comprehensive course designed for Master's students interested in becoming future Chief Financial Officers (CFOs) or Chief Executive Officers (CEOs) in startups. In particular, students who have previously taken courses in entrepreneurship or developed their business ideas in design thinking seminars will work on the financial feasibility and thus the potential to realize their business ideas. The three-day seminar will provide the basic financial education necessary to start and operate an entrepreneurial venture, including analyzing and determining the cost and revenue structure of the business and creating a financial strategy to successfully implement the business plan. In addition, students will learn about the sources and conditions of different types of investments and develop customized fundraising strategies. The seminar is not limited to financial aspects, but follows the Triple Bottom Line (3BL) philosophy.

During the course, real-world case studies and guest lectures from professionals will provide valuable insights into the practical application of financial concepts. By the end of this course, you will be well equipped to take on leadership positions in startups and startup ecosystems, equipped with the management understanding required for success in dynamic and competitive markets.

Learning Objectives

  • Upon completion of this seminar, participants will be able to

    1. Analyze, forecast and plan the cost structure and revenue streams of the startup project.

    2. Reflect on the sustainability of a business based on the triple bottom line theory.

    3. Create the key financial statements for a startup.

    4. Recall and reflect on investment strategies for startups.

    5. Plan, organize and develop a controlling strategy for the business operations of the entrepreneurial venture.

    6. Discover business prospects and prepare a customized communication strategy.

    7. Reflect on the role of information technology.

    8. Apply negotiation techniques essential for securing favorable terms and agreements.

    9. Have a brief overview of the related topic.

Seminar Information:

ONLY ONE of the two options - Business Planning for founders OR Business Planning for founders in the field of IT-Security - can be taken and credited as part of the partial credit mentioned in the CAS, as they cover similar content. Registration must take place in the CAS for the respective examination.

Lecture languageEnglish, German
Organizational details

Wednesday, 05.06.2024
Wednesday, 19.06.2024
Wednesday, 17.07.2024

Registration is via the Wiwi-Portal.

In the seminar you will work on a project in teams of max. 5 persons. Team applications are welcome but not a prerequisite for participation. The seminars will be held in English.