Sarah Manthey

To investigate the role of creativity in TechPush (TP) processes, the concept of creativity as well as the technology push process needs to be drawn. Consequently, the influence of creativity in the respective levels will be analysed and different theories assigned. 

Finally, the focus will be set on the technology application selection, the second phase of four in technology push processes and the influence of creativity evaluated. 

Please note: This thesis will be mostly theoretical.