The Role of Creativity in Technology Push Innovations
- Subject:In this thesis the goal is to design a questionnaire which aims to assess the potential success of a technology push project and can be provided to innovation manager, entrepreneurs and researcher.
- Type:Masterarbeit
- Date:Februar 23 (flexible)
- Supervisor:
Sarah Manthey
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To investigate the role of creativity in TechPush (TP) processes, the concept of creativity as well as the technology push process needs to be drawn. Consequently, the influence of creativity in the respective levels will be analyzed and different theories assigned.
Finally, the focus will be set on the technology application selection, the second phase of four in technology push processes and the influence of creativity evaluated.
Please note: This thesis will be mostly theoretical.