Marcos González

Marcos González

  • Gebäude 01.85

    Zähringerhaus 5. OG

    Fritz-Erler-Str. 1-3

    76133 Karlsruhe

Marcos González

Marcos Gonzalez is a Ph.D. student at the Institute of Entrepreneurship, Technology Management and Innovation (EnTechnon). The focus of his research is to support the decision-making process of startups founders at the early stage. 

Studies to this point have focused on the decision-making process, decision-making approaches, and tools that enable better decision-making. 

Since 2013 he has been a lecturer at the Universidad Austral de Chile ( and co-founder of the first coworking space in the Los Lagos region (


What Matters for Early-Stage Startups? A Qualitative Content Analysis Based on Case Studies
González, M.; Terzidis, O.; Miao, Y.; Heblich, B.; Kuschel, K.
2023. 2023 IEEE International Conference on Engineering, Technology and Innovation (ICE/ITMC), 1–11, Institute of Electrical and Electronics Engineers (IEEE). doi:10.1109/ICE/ITMC58018.2023.10332298
Modeling of the human hand using 3D multi-body models for simulative vibration studies
Lindenmann, A.; Henzler, M.; Gonzalez, M.; Matthiesen, S.
2023. Humanschwingungen 2023 – Vibrations- und Schwingungseinwirkungen auf den Menschen, 113 – 124, VDI Verlag. doi:10.51202/9783181024119-113
Living well: Empirically developed structural equation model for healthy and effective self-regulation
Heblich, B.; Terzidis, O.; González M, M.; Kuschel, K.; Mukadam, M.; Birkenbach, M.
2023. International Journal of Clinical and Health Psychology, 23 (4), 100375. doi:10.1016/j.ijchp.2023.100375
Design of an experimental study using a start-up simulator game among aspiring and practicing entrepreneurs
González, M.; Terzidis, O.; Heblich, B.
2022, September 23. 25. G-Forum Jahreskonferenz (2022), Dresden, Deutschland, 22.–23. September 2022
Enabling Entrepreneurs to Build on their Means: The Effectual Decision-Making Canvas
González, M.; Terzidis, O.; Heblich, B.
2022. Technology, Engineering, and Innovation Management Communities as Enablers for Social-Ecological Transitions, 1397–1404, IEEEXplore. doi:10.1109/ICE/ITMC-IAMOT55089.2022.10033296
Qualitative content analysis on critical decisions in the entrepreneurial context
González, M.; Terzidis, O.
2020, September 30. 24th G-Forum Jahreskonferenz (2020), Online, 28. September–2. Oktober 2020
A first step to consolidate the view of the decision-making process for entrepreneurs - A Systematic Literature Review
González, M.; Terzidis, O.
2019. G-Forum Konferenz - 23. Interdisziplinäre Jahreskonferenz zu Entrepreneurship, Innovation und Mittelstand (G-Forum), 25.– 27. September 2019, Wirtschaftsuniversität Wien (WU), Österreich
Effectuation and causation decision approaches in Entrepreneurship
González, M.; Rapo, A.; Beikirch, P.; Nikolova, S.
2018, Oktober 11. 22nd G-Forum Jahreskonferenz (2018), Stuttgart, Deutschland, 10. Oktober–10. Dezember 2018