Motivation

In recent years, circular economy (CE) has received increasing attention from practitioners, policy-makers and scholars. CE is a way to move beyond the current linear "take-make-waste" economic model towards a more sustainable economy. Since startups are a driving force to implement the principles of CE in a quick and easy way and contribute to the circular innovation system, they should be the source of investigation. Nevertheless, research on those so-called born-circular startups is still sparse.

Research Goal

Therefore, a thorough and extensive systematic literature review on born-circular startups needs to be conducted.

The following questions need to be answered:

• By which criteria can born-circular startups be defined?
• Which challenges do born-circular startups face?
• Which business models do born-circular startups have?

Method

Extensive Systematic literature review (SLR)