The course introduces the basic concepts of entrepreneurship and illustrates the different stages of the dynamic development of the company. The introduction to methods for generating innovative business ideas, translating patents into business concepts and general principles of financial planning are the main focus. Other topics include the design and implementation of service-oriented information systems for Entrepreneurs, Technology Management and Business Model Generation and "Lean Startup" methods for the implementation of business ideas by the way of controlled experiments in the market.

Lecture Format:

15.45 – 17.15: Lecture on Session Topic / Three key questions (Selection constitutes first third of exam) 17.15 – 18.00: Guest Lecture

SS 13:

E-Entrepreneurship with focus on ICT (Information and communication technology)

Lecture language/Vortragssprache: 

Englisch