Seminar content

Design thinking is a user-centered method of innovation management. The iterative process first analyzes the problem space and builds up a sound understanding of future users. Solution ideas are then generated, prototypes are created and tested by the user group. The result is a proven and validated product.

Learning objectives:

During the seminar, students learn basic procedures for achieving user-centered innovations. These are concrete methods that start with the potential user of certain products and services. The method is problem-oriented and emphasizes the specific customer situation. After attending the seminar, students will have a clear understanding of the necessity of researching end-user needs and will be able to independently apply the methods of design thinking to develop market-oriented innovations at a basic level.

Registration information:

Registration takes place via the Wiwi portal.

ATTENTION: Creditability in the seminar module: The seminar is NOT creditable in the seminar module! Crediting is only possible in the ENTREPRENEURSHIP MODULE.

Registration is via the Wiwi portal.

In the seminar you will work on a project in teams of 4-5 persons. The groups are formed in the seminar