Course Content: 

The seminar introduces the basics of planning and modeling of business ideas. Based on a structured process, you will be guided through the development of your own business ideas, the derivation and testing of initial business model hypotheses, and the final creation of a business plan. In small teams you will create, develop, validate and present your business model. The basic steps of a start-up process are simulated.

Learning Objectives

After completing this seminar, students will have learned and actually practiced the whole business model development process. In particular this means that students will know:

• how business ideas are created and how they can be developed
• what the value proposition of a business idea is
• how a business model hypothesis can be generated and tested
• which successful business model patterns exist and how they can be used for one's own business
• how to pitch business ideas and convince potential investors

Credentials:

Registration is via the Wiwi portal.

Exam:

Presentation + active participation + paper.

Target group:

Bachelor students

Registration is via the Wiwi portal.

In the seminar you will work on a project in teams of 4-5 persons. The groups are formed in the seminar.