Revolutionizing Start-ups: Exploring the Impact of Artificial Intelligence (AI) on Business Models and Key Success Factors

  • Typ:Masterarbeit
  • Datum:Feb. 2023
  • Betreuung:

    Assany Michiko Dang

  • Contact: assany.dang@kit.edu

Content

Artificial Intelligence (AI) is considered to be a game-changer that has the potential to transform markets, industries, and business as we are used to know.

Its potential for disruption and innovation is unmatched by any other known technology, and create opportunities for entrepreneurs at every level in this cutting-edge field (Pfau & Rimpp, 2021). A rapid emergence  of start-ups that use AI technology as part of their products or services is seen more often in the market, as they receive attention from venture capitalists and investors. Therefore a stable business model to ensure long-term performance and survival is needed (Weber et al., 2022).

However, there is limited research on the specific ways in which AI is influencing the business model of start-ups and the key factors for success in AI-driven start-ups.

Research Goal:

The primary goal is to address this gap by exploring the relationship between AI and the business model of start-ups, and identifying the key factors that contribute to the success of AI-driven start-ups.

Main Research Question:

What are the key success factors for AI-driven start-ups and how do they differ from traditional start-ups?

Sub- Research Questions:

How do AI-driven start-ups leverage their AI technology to achieve a competitive advantage in the market?

What are the most common business models adopted by AI-driven start-ups and how do they impact their success?

How does access to funding, market fit, and the ability to scale impact the success of AI-driven start-ups?

How can businesses ensure long-term performance and survival in an increasingly AI-driven market?

 

Possible Methodologies

  • Qualitative Interviews with entrepreneurs in the field of AI or Industry experts.
  • Systematic Literature Reviews
  • Quantitative Online surveys

Other research methods can be used or in mix to validate and strengthen the findings of the study.

If you are interested in writing a thesis on the above topic, please contact me with an exposé, curriculum vitae and a short mail with the name of your desired topic.