We see the venture as an organization on the search of a viable business model. This organization develops a value proposition, creates ways of value creation and value delivery, defines a strategy and sets up process execution systems. This system is embedded in four basic markets: the customer market, the supplier/partner market, the labor market and the financial market. The basic cybernetic metaphor is used as guiding thought: The “kybernetes” – the “pilot” of the young venture is the entrepreneur or entrepreneurial team and we convey everything necessary to prepare our students for this role.
We base our education on the scientific state of the art and our own research. We offer lectures, workshops and action learning settings that provide intellectual orientation and develop practical skills. We teach the art and science of entrepreneurship to bachelor, master and PhD students and provide executive training programs. We develop specific technology entrepreneurship formats.