Design thinking is a user-centered method from innovation management. In an iterative process, the problem area is first analyzed and a sound understanding of the future users is built up. Subsequently, ideas for a solution are generated, prototypes are created and tested by the user group. The result is a tested and validated product.

Learning Objectives:

In the course of the seminar, students learn basic procedures for achieving user-centered innovations. This involves concrete methods that start with the potential user of certain products and services. The method is problem-oriented and emphasizes the concrete customer reference. After attending the seminar, students will have a clear understanding of the need to elicit end-user needs and will be able to independently perform the methods of design thinking to elaborate market-driven innovations at an elementary level.

Registration Information:

Registration is through the Wiwi portal.

ATTENTION: Creditability in the seminar module: The seminar is NOT creditable in the seminar module! Crediting is only possible in the ENTREPRENEURSHIP module.