Entrepreneurship Basics (Track 2)

  • type: Seminar (S)
  • semester: WS 21/22
  • time: 10.11.2021
    09:30 - 17:30 einmalig

    09:30 - 17:30 einmalig

    09:30 - 12:30 einmalig

  • lecturer: Markus Böhrer
    Prof. Dr. Orestis Terzidis
  • sws: 2
  • lv-no.: 2545011

Course Content:

This seminar highlights what matters to entrepreneurs and guides you through a structured process from initial business idea to pitching your final business model. In teams you will create, develop, validate and present your business model. Part of this involves simulating a start-up process right through to an investor pitch.

Starting with a rough business idea, you will learn to understand and validate customer problems. Together with your teammates and feedback from the other teams and the instructor, you will create a sharp business model using tools such as the Value Proposition Canvas, the Business Model Canvas, and customer interviews. With more information on rapid prototyping and structuring a pitch and one-pager for business angels, you will learn how to present the business you have developed. This seminar is teamwork. You will grow as a team, learn to communicate and work efficiently as a team so that all of your deliverables (the pitch and the written paper) are presented as a team.


Registration is via the Wiwi portal.


Presentation + active participation + paper.

Target group:

Bachelor students

Presentation languageEnglish