The seminar introduces students to basic concepts of business planning for entrepreneurs. This involves concepts for the concretization of business ideas (development of business models), market potential estimation, resource planning, etc.) as well as the creation of an executable business plan (with or without VC financing).
The primary focus of the seminar is on working with the Business Model Canvas and developing a value proposition.
After attending, students have learned how to use a structured process to take the first steps in starting a business to identify and minimize their most important risks. In particular, they have practical experience in identifying and validating 1) relevant customer issues, 2) designing and testing solutions to these problems, 3) targeting and assessing their accessibility, and 4) their willingness to pay. In doing so, they have learned to know and apply the business model canvas, methods for developing value propositions, rapid prototyping and target group interviews. In addition, they have learned to work efficiently in a team through the use of communication strategies.
Registration is via the Wiwi portal.
Presentation + active participation + paper.