Rahel Sophie Martjan (rahel.martjan@kit.edu)

Many startups struggle with the decision of placing themselves as a digital health instead of a lifestyle startup. To better understand and solve this issue, the focus of this master thesis is on three main tasks:

1. Comparing startups which provide lifestyle vs. startups which provide digital health products / services 

2. Defining criteria which need to be fulfilled in order to be defined as a digital health startup

3. Creating a framework which would help startups to make the transition from a lifestyle to a digital health product / service provider as smooth as possible