Business Planning for Founders (EUCOR Edition)

  • Typ: Seminar (S)
  • Semester: WS 19/20
  • Zeit:

    13:00 - 18:00
    30.96 Seminarraum 1. OG (R104)
    30.96  Zentrum für Ost- und Mitteleuropa (ZOM)

  • Dozent:

    Prof. Dr. Orestis Terzidis

    Prof. Anaïs HAMELIN (EM Strasbourg)

  • SWS: 2
  • ECTS: 3
  • LVNr.: 2545020
  • Hinweis:

    Das Seminar ist nur in Kombination mit der Veranstaltung "International Selling - EUCOR" (LV 2572179) belegbar.

Organizational Information:
  • An application is required to participate in this event. The registration for the two courses "Business Planning for Founders - EUCOR" (3 ECTS) and "International Selling - EUCOR" (3 ECTS) is open now at Wiwi-Portal.
  • Please note that this course "Business Planning for Founders - EUCOR" (3 ECTS) and the course "International Selling – EUCOR" (3 ECTS) can only be taken together (a total of 6 ECTS). In combination with the compulsory lecture "Entrepreneuership" (3 ECTS) the module "Entrepreneurship" is completed (or in combination with "Sales Management and Retailing" (3 ECTS) the module "Sales Management").
  • Both courses will be held in English.
  • This event is also open to participants of the EUCOR programme.


Further information about the courses can be found in the module handbook ( and in the course catalog:
Business Planning for Founders
International Selling


If you have any questions, please contact the following persons:
Business Planning for Founders:
International Selling:

Course Dates and Locations:
  • Business Planning for Founders:
    Wednesday, January 22, 2020, 1 pm - 6 pm
    Thursday, January 23, 2020, 9 am - 1 pm
    20.21, Raum 115

  • International Selling:
    Thursday, January 23, 2020, 2 pm - 7 pm
    Friday, January 24, 2020, 10 am - 4 pm
    20.21, Raum 115

  • Both courses will be continued from March 18 to March 20, 2020 at the EM Strasbourg in France. Accommodation and travel expenses will be covered.


The seminar introduces students to basic concepts of business planning for entrepreneurs. This involves concepts for the description of business opportunities (problem, solution, target group, value proposition etc.), the evaluation of the opportunity (market potential, competitor analysis, feasibility etc.) as well as the creation of an executable business plan (team set-up, product development, market entry approach, marketing approach, financial planning).

Learning Objectives:

Students will be familiarized with methods of opportunity identification (including technology push opportunities), opportunity evaluation and business planning for a startup. In addition, they will work on a project in an international team and build the corresponding soft skills.


Osterwalder, Alexander; Pigneur, Yves (2013): Business model generation. A handbook for visionaries, game changers, and challengers. New York: Wiley&Sons.

Aulet, Bill (2013): Disciplined Entrepreneurship. 24 Steps to a Successful Startup. Hoboken: Wiley.

Ulwick, Anthony W. (2016): Jobs to be done. Theory to practice: Idea Bite Press.

Terzidis, Orestis; Vogel, Leonid (2018): A Unified Model of the Technology Push Process and Its Application in a Workshop Setting. In André Presse, Orestis Terzidis (Eds.): Technology Entrepreneurship: Insights in New Technology-Based Firms, Research Spin-Offs and Corporate Environments. Cham: Springer International Publishing, pp. 111–135.